iStock vs Alamy: 2026 Earnings Comparison
Choosing between iStock and Alamy is rarely about which platform is better in the abstract. It is about which one pays more for the specific portfolio you can build. This calculator runs that comparison on your actual asset count. Per-asset earnings on iStock and Alamy have both shifted since 2024 due to platform consolidation, AI-content policy changes, and royalty resets. The calculator uses post-reset rates only. Use the calculator to model your exact portfolio size on both platforms.
iStock vs Alamy: Side-by-Side Rates
| Metric | iStock | Alamy |
|---|---|---|
| Photo RPI (avg) | $0.80 | $1.50 |
| HD Video RPC (avg) | $3.50 | — |
| Payout threshold | $100 | $50 |
| AI content allowed | NO | NO |
Earnings Scenarios
500 assets
iStock: $400/yr
Alamy: $750/yr
2,500 assets
iStock: $2,000/yr
Alamy: $3,750/yr
10,000 assets
iStock: $8,000/yr
Alamy: $15,000/yr
Frequently Asked Questions
Which pays more on average, iStock or Alamy?
On identical portfolio inputs, 2026 contributor data shows one of the two consistently outperforming the other for photo content, while video content often reverses the ranking. Use the calculator above to see your specific scenario.
Can I upload the same files to iStock and Alamy?
Yes, as long as you remain non-exclusive on both. Exclusivity on either platform prohibits uploading the same files elsewhere.
Which platform has the lower payout threshold?
Payout thresholds differ between iStock and Alamy. Lower thresholds mean faster cashflow but do not affect total earnings.
Which is better for new contributors, iStock or Alamy?
Both accept new contributors. The platform with the lower threshold and faster review turnaround typically wins the new-contributor decision.
Do iStock and Alamy share buyers?
Buyer overlap exists but is partial. Many enterprise buyers maintain accounts on multiple platforms, so the same image can sell on both with different per-sale revenue.